By Samo is an independent jewellery and lifestyle brand founded in Madrid by designer Cristina.
We create feminine, effortless pieces designed to bring something special to the way you dress — every day.
A note from Cristina
I started By Samo with a simple idea: to create pieces that make getting dressed feel a little more special. What began with jewellery has gradually grown into a wider universe of accessories, clothing and pieces designed for different moments of everyday life.
I design each collection looking for the balance between femininity, simplicity and personality — pieces that feel easy to wear, but never ordinary. For me, the best pieces are the ones you fall in love with and keep reaching for, again and again.
Cristina Founder & Designer
Our philosophy
Femininity is at the heart of By Samo — never overly sweet, naïve or obvious. We believe elegance comes from simplicity: thoughtful proportions, carefully chosen details and knowing when enough is enough. And above all, we design beyond trends, creating quality pieces made to be worn and loved season after season.
What makes By Samo, By Samo
Designed in Madrid — every collection starts with an idea developed closely by Cristina.
Small, considered collections — we prefer thoughtful pieces over endless product.
Made to be worn — comfort, lightness and versatility are part of the design process.
Details matter — from materials and finishes to packaging and presentation.
More than jewellery — By Samo continues to grow through accessories, clothing, personalised pieces and special capsules.
